Generate AI images and modify iStock imagery with ease

Create the ideal image with Generative AI by iStock

Unlimited AI

Create and customize unique images with AI-powered tools

$14.99/month
Includes
Unlimited AI generations and downloads
Unlimited iStock image modifications
Design with confidence
  • Trained exclusively on licensed content, including iStock’s creative library, with no web-scraped visuals or data
  • Backed by $10,000 in automatic legal protection per image
  • Generate and download images free of brand logos, characters, and other IP

Put the power of AI to work for you

Create unique, AI‑generated images

 
Trained exclusively on licensed images and data, including iStock’s creative library, our AI Generator turns your vision into stunning, commercially safe images, that are ready to use in marketing and social media. Best of all, the AI images you create include iStock’s standard legal protections and won’t be made available for others to license.
 
 

Customize iStock images with AI

 
Streamline your creative workflow by modifying any creative iStock photo or illustration* on‑site. With our AI‑powered editing tools, you can change specific details, create additional sizes, even remove or replace an image background in an instant.
 
 

iStock’s AI Generator comes with legal coverage automatically

Trained exclusively on licensed images, including iStock’s creative library and data, our AI image generator helps enhance your creativity and efficiency, but also ensures you and your AI‑generated images are legally protected.

Safe for commercial use
Safe for commercial use
Unlike some other AI tools, your generated images will not include brand logos, characters, or other IP.
Robust legal protection
Robust legal protection
AI‑generated images include iStock’s standard legal indemnification, up to $10,000 USD per image.
Safeguarded content
Safeguarded content
Generate fearlessly knowing your images will never be added to our library for others to license and use.
AI image generation from image

What’s new
Use iStock creative images to guide your AI images and products shots

Our latest tool enhancement allows you to use reference images to guide the generation of unique AI images and product shots with iStock’s AI Generator. Your reference image can be:

  • An AI image you’ve previously generated
  • Any image you own and can upload to the tool 
  • An image you’ve already licensed from the iStock creative library
  • Any eligible creative image you find on the iStock website—even if you haven’t licensed it.

Click here to learn more ›
Learn more about generative AI
How to Write Better AI Image Prompts
AI image generators offer endless possibilities for creativity. iStock’s AI Generator allows you to turn text into images that perfectly fit your needs.
How to boost your productivity with AI‑generated images
In a world of accelerating customer expectations, smart marketers are continually on the look out for innovative tools to boost their productivity and push them creatively.
Glossary of Artistic Keywords and Prompt Examples for AI Images
Explore this glossary to master the art of AI image prompt engineering with a curated list of artistic keywords, each with a definition and practical example.

An AI model that compensates contributors

We compensate our global network of contributors on a recurring basis for the use of their outstanding creative visuals in helping to train our AI model. See our press release for more insight into our approach to AI.

*Does not include editorial content. Licensing of source image required to download modified imagery.